Above the Fold
Content visible on a webpage before scrolling down.
ADA Compliance
Following accessibility guidelines so people with disabilities can use your website.
Backups
Copies of website files and database stored separately as protection against data loss.
Bounce Rate
Percentage of visitors who leave your site after viewing only one page.
Cache
Temporary storage of website data to speed up loading times for repeat visitors.
CMS
Content Management System; software that lets you create and manage digital content without technical expertise.
Content Strategy
Planning, creation, and management of useful, usable content on your website.
Conversion Rate
Percentage of website visitors who complete a desired action (sign up, purchase, etc.).
Crawling
Process by which search engines discover pages on the web.
CTA
Call to Action; prompt encouraging visitors to take a specific step (like "Contact Us" or "Buy Now").
DNS
Domain Name System; translates domain names into IP addresses so browsers can load websites.
Domain Name
Your website address (like spiderlaundry.com) that people type to find your site online.
Hosting
Service that stores your website files and makes them accessible on the internet.
Indexing
Process of storing and organizing content found during crawling.
Landing Page
Standalone webpage designed for a specific marketing campaign or goal.
Metadata
Information about your webpage that helps search engines understand content.
Mobile-First
Design approach that prioritizes the mobile version of a website before desktop versions.
Page Speed
Measurement of how quickly your website content loads for visitors.
Plugin
Software add-on that extends functionality of a WordPress website without modifying core code.
Responsive Design
Website design approach that makes pages display properly across different devices and screen sizes.
SEO
Search Engine Optimization; practices that help your website rank higher in search results.
SERP
Search Engine Results Page; the list of results returned when someone searches online.
Sitemap
File that lists all pages on your website to help search engines find and index content.
SSL Certificate
Security technology that encrypts data transferred between a user's browser and your website.
Theme
Pre-designed template that controls the visual appearance of a WordPress website.
UI
User Interface; visual elements users interact with on your website.
Uptime
Measurement of how consistently your website is operational and accessible to visitors.
UX
User Experience; how people interact with and feel about using your website.
Web Hosting
Service that provides technologies needed for a website to be viewed on the internet.
WordPress
Content management system that powers over 40% of all websites, making it easy to build and maintain sites without coding knowledge.